Client AlertsIntellectual PropertyChoosing a Strong Trademark: The Foundation For Creating A Distinctive Brand
By David M. DiSegna A “trademark” is any word, phrase, logo or design that identifies the source of goods or services. Trademarks are used to distinguish one’s products and services from those of another. The strength of a trademark depends on its distinctiveness. Along the distinctiveness spectrum are five generally recognized categories of trademarks, which...